Sky Sports is the brand name for a group of sports-oriented television channels operated by the UK and Ireland’s main satellite pay-TV company, British Sky Broadcasting.
Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialization of British sport since 1991, sometimes playing a large role in inducing organizational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.
Sky Sports 1 HD launched on 22 May 2006 as Sky Sports HD, and airs live cricket, Premier League and Football League as well as Rugby Premiership and Super League Rugby. The 2008 Ryder Cup was also screened in HD
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